Plain-English definitions of the terms that matter when you price competitively on eBay.
What Is Repricing? A Plain-English Guide for eBay Sellers
Repricing means adjusting your prices to stay competitive. Learn when to automate it on eBay — and start a free 14-day trial, no card required.
Price Floors: The Safety Net Every Auto-Repricer Needs
A price floor is a seller-set minimum below which auto-repricing never goes. Learn the formula, see a worked example, and start a free 14-day trial — no card needed.
What Is Dynamic Pricing — and Why Your Floor Is the Most Important Part
Dynamic pricing adjusts your prices automatically as the market moves. Learn how it differs from rule-based repricing — and start a 14-day trial, no card required.
What Is the eBay Buy Box — and How Does Price Win It?
Learn what the eBay Buy Box is, how Best Match ranks your listings, and why a protected price floor wins it without killing your margin. 14-day free trial, no card.
eBay Final Value Fees Explained: 2026 Rates, What They Cover, and How to Price Around Them
Learn 2026 eBay final value fee rates by category and how FVFs set your repricing floor. Calculate real costs free — no card needed to start.
Race to the Bottom: How eBay Price Wars Start and How to Escape Them
A race to the bottom destroys eBay margins fast. Learn how it starts, how to spot one before joining, and how a hard floor stops the spiral—free, no card needed.
Sell-Through Rate: The eBay Metric That Tells You Whether to Reprice
Sell-through rate measures how fast your eBay listings actually sell. Learn benchmarks by category, the pricing connection, and how to reprice smarter—free, no.
Undercutting: How It Works, When It Wins, and When It Backfires
Undercutting means beating rivals on price to win sales—but without a floor it destroys margin. See how Undercut automates it safely. Free trial, no card needed.
14-day Starter trial, no card. Undercut competitors automatically — never below your minimum.
Start free