Electronics Repricing
Consumer electronics move faster than almost any other eBay category. A new phone model drops, and last quarter's unit loses 20% of its value overnight. Refurb, used, and parts-only listings compete on completely different price axes. Margins are already compressed by eBay's ~13.6% final value fee plus per-order charges, leaving almost no room for guesswork. Undercut watches your competitors 24/7, drops your price to beat the lowest active listing, and never crosses the hard floor you set — cost plus fees plus the minimum margin you can live with.
A listing that's competitive at 9 a.m. can be undercut by a dozen sellers by noon. Electronics attract high-volume resellers, wholesalers dumping excess inventory, and Amazon third-party spillover — all at once. Hourly repricing (available on the Free plan) helps, but it's often not enough when a major retailer runs a flash sale that tanks market price within minutes. Undercut's Pro and Scale plans reprice every 15 minutes, which is the practical minimum for categories like smartphones, laptops, and gaming hardware where a single large seller can shift the entire price floor in one bulk listing.
The iPhone 16 launches and every iPhone 15 listing on eBay drops in value the same day. The same pattern repeats with GPU generations, gaming consoles, and tablets. If you're holding used or refurb stock when a new model releases, you need to respond within hours — not the next time you manually check. Setting a hard floor in Undercut means you capture the maximum price possible on the way down without accidentally selling below cost when the market moves fast. You can also set different floors per SKU, so an iPhone 15 Pro and an iPhone 15 standard aren't sharing the same margin assumption.
A "used" MacBook Air and a "for parts or not working" MacBook Air are not competing with each other, but they're both competing within their own condition segment. Undercut competes against listings in the same condition tier, so a refurb unit isn't automatically undercut by a parts listing. This matters in electronics more than almost any other category because condition defines the entire value proposition. A refurbished unit with a 90-day warranty commands a meaningful premium over a seller-refurbished listing with no warranty — and your repricing logic should reflect that, not flatten it.
Electronics margins are notoriously thin. After eBay's ~13.6% final value fee, a $0.30–$0.40 per-order fee, PayPal or managed payments processing, and shipping, a $200 sale might net $20–$30 profit at best. Selling even one unit $15 below your true cost can wipe out the margin on two or three good sales. Undercut's floor-first design means the floor is set before any repricing logic runs — it's not a soft suggestion, it's a hard stop. Free plan covers 25 listings with hourly repricing; Starter ($29/mo) covers 100 listings; Pro ($79/mo) adds 15-minute repricing and AI tuning for up to 1,000 listings, and Scale ($199/mo) carries the same AI tuning up to 10,000 listings. Every account starts with a 14-day Starter trial, no card required.
Undercut works best when you have multiple listings competing in the same condition tier and need to stay at or near the lowest price without constant manual checking. It's a strong fit for refurb resellers, liquidation buyers, and used electronics dealers with 25–10,000 active listings. It's not the right tool if you're selling rare or collectible electronics where price discovery is manual and there are no direct comps — in that case, automated repricing can drive your price down to irrelevant comps. It's also not a substitute for accurate cost accounting; if your floors aren't set correctly, no repricer can protect you.
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How often does Undercut reprice my electronics listings?
It depends on your plan. The Free plan (25 listings, $0) reprices hourly. Starter ($29/mo, 100 listings) also runs hourly. Pro ($79/mo, 1,000 listings) and Scale ($199/mo, 10,000 listings) reprice every 15 minutes. For fast-moving electronics categories like smartphones and GPUs, the 15-minute tier is usually the practical minimum to stay competitive during active trading hours.
Will Undercut reprice my refurb listing against a parts-only listing?
No. Undercut competes against same-condition comps. A refurbished listing won't be undercut by a for-parts or seller-refurbished listing at a lower price tier. This is especially important in electronics where condition differences carry significant price differences — your refurb margin shouldn't be destroyed by a non-working unit listed at a fraction of the price.
What happens to my floor when a new model releases and market price drops fast?
Your floor holds. If the market price drops below your per-listing floor (cost + eBay fees + your minimum margin), Undercut stops repricing and holds at your floor price. You won't sell below cost just because a depreciation event moved the market. You can update floors manually at any time — for example, after you've adjusted your cost basis on existing stock following a model release.
How do I calculate the right floor for an electronics listing with eBay's fees?
Start with your landed cost (purchase price + shipping to you + any refurb labor). Add eBay's ~13.6% final value fee on the item plus shipping, plus the $0.30–$0.40 per-order fee. Add your target margin. That total is your floor. Undercut's free eBay profit calculator at /ebay-profit-calculator can walk through this math per listing so you're not guessing on the fee structure.
Is there a free trial before I commit to a paid plan?
Yes. Every new Undercut account starts with a 14-day Starter trial — no credit card required. Starter covers up to 100 listings with hourly repricing. After the trial, you can stay on the free plan (25 listings) or upgrade to Starter, Pro, or Scale. Annual billing gives you two months free compared to month-to-month pricing.
Related: How to Reprice Without Losing Margin · Setting a Price Floor on eBay · eBay Seller Fees Explained · Free eBay Profit Calculator