Video Game Repricing
Video games are one of eBay's most commoditized categories. The same cartridge, the same condition grade, dozens of sellers — and whoever has the lowest price gets the sale. Retro titles move in cycles tied to nostalgia waves; modern releases slide fast in the weeks after launch. Without automated repricing, you wake up to stale prices while competitors already undercut you overnight. Undercut monitors every active listing and adjusts your price to beat the lowest competitor automatically, 24/7, while your hard floor ensures you never sell below cost plus fees.
A loose copy of Super Mario Bros. 3 for NES isn't unique — it's interchangeable with the 40 other copies listed right now. Buyers sort by price and condition, click the cheapest acceptable option, and move on. That commodity dynamic means a $2 gap between your price and a competitor's can redirect dozens of sales per week away from your store. Manual repricing requires you to check each title individually, research current comps, and edit listings one by one. For a catalog of 200 games spanning five consoles and three condition tiers each, that's hundreds of data points to update every few days. Undercut collapses that to zero manual work — it checks the lowest comparable live competitor listing on eBay and adjusts your price to just beat it automatically, within minutes on the Pro plan or hourly on Free.
Loose, Complete in Box (CIB), and sealed are not the same product at different prices. They are distinct markets with different buyer pools, different comp sets, and sometimes 10x price differences. A loose copy of Chrono Trigger sells for around $50; CIB runs $150–$200; sealed factory copies have traded above $500. If your repricer treats these as the same SKU or blends comps across conditions, it will either undervalue your CIB copies or overprice your loose stock. Undercut lets you set a separate hard floor for each individual listing, so your sealed Chrono Trigger has a floor that reflects sealed-only sold comps, and your loose copy competes only against other loose listings. This per-listing floor is the core of the floor-first design — it's not a category-wide setting but a per-item number you control.
Serious video game buyers cross-reference PriceCharting.com before purchasing. They know what a title sold for last month, last year, and at peak. That price transparency is a double-edged sword for sellers: buyers are informed, but so are your competitors. When a popular title sees a spike — say, a retro gaming YouTube video sends demand for a specific SNES game up 30% overnight — sellers reprice fast. If you're not automated, you miss the upswing and still hold the pre-spike floor. Conversely, when a console generation gets replaced (PS4 → PS5 transition, for example), library titles slide steadily downward. A floor stops you from racing to the bottom unconsciously: Undercut will never push your price below what you've defined as the minimum acceptable return, so a downward price trend in the market gets absorbed by your competitors before it ever touches your margin.
High-velocity titles — recent releases, first-party Nintendo games, popular retro franchises — see price changes dozens of times per day. A seller on the Pro plan ($79/mo) with 15-minute repricing cycles stays competitive throughout the day without lifting a finger. The Starter plan ($29/mo) checks hourly, which covers most casual volumes. Free handles up to 25 listings on hourly cycles — enough to test repricing on your top sellers before committing. The key math for every video game listing: eBay charges approximately 13.6% final value fee on the total amount (item + shipping + tax), plus a $0.30–$0.40 per-order fee. A game that costs you $20, sells for $35, ships for $5, means roughly $5.44 in eBay fees plus $0.35 per order — leaving about $9.21 gross. Your floor should reflect that math, not just the item cost. Undercut's floor system enforces the full unit economics, not just a price threshold.
Undercut is built for eBay sellers repricing against active competition. It is not a fit if you sell exclusively graded (WATA/VGA) games where each item is unique and there's no direct comparable listing to undercut — those require manual valuation. It's also not designed for auction-format listings, only fixed-price Buy It Now. If your catalog is under 10 listings and you check prices daily anyway, the Free plan works but the efficiency gain is minimal. Sellers primarily on Amazon, TCGPlayer, or Whatnot will need a different tool. But if you run a fixed-price eBay storefront with 50+ video game listings across multiple platforms and conditions, and you're losing sales to competitors who reprice faster, Undercut solves exactly that problem.
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Can Undercut handle different condition grades for the same game title?
Yes. Each eBay listing is repriced independently, so your loose copy of a game and your CIB copy each have their own floor and their own repricing logic. Undercut does not aggregate conditions — it only competes your listing against comparable active listings in the same condition tier as defined by your eBay listing details. You set a separate floor for each copy based on what that condition is actually worth to you.
How fast does Undercut reprice video games when a competitor drops their price?
On the Pro plan ($79/mo), Undercut checks and adjusts every 15 minutes. On Starter ($29/mo) and Free ($0), it runs hourly cycles. For most video game categories, hourly is sufficient — even popular retro titles don't see meaningful price changes every few minutes. If you're selling new-release titles in the first 48 hours after launch, the 15-minute Pro cycle is worth the upgrade to stay competitive during the fastest-moving window.
What happens when a retro game's market price drops below my floor?
Undercut will not reprice below your floor under any circumstances. If the competitive market price falls beneath your floor, your listing stays at the floor price. You may lose the sale to a lower-priced competitor, but you will never sell at a loss. This is intentional — the floor is a hard stop, not a suggestion. You can review and lower your floor manually if market conditions have genuinely shifted and you want to stay competitive at the new price level.
Does Undercut work for both retro and modern video game listings?
Yes. The repricing logic is the same regardless of whether you're selling a 1985 NES cartridge or a PlayStation 5 disc released last month. Both categories are high-competition fixed-price eBay markets where automated repricing provides a consistent edge. The only distinction is that modern releases tend to have faster price decay, which makes floor discipline more important — your floor keeps you from chasing a declining market down past your break-even point.
Is there a free version I can use to test repricing before paying?
Yes. The Free plan supports up to 25 listings with hourly repricing at $0/month — no credit card required. Every new account also gets a 14-day Starter trial (100 listings, hourly) automatically. That gives you enough runway to reprice your top 25–100 video game SKUs and see exactly how many price adjustments Undercut makes and whether sales velocity improves before you decide on a paid plan.
Related: Repricing Without Losing Margin · How to Set an eBay Price Floor · eBay Pricing Strategy Guide · Free eBay Repricer